Do you know the secret behind a successful business? The packaging.
No matter how valuable the product is, if the packaging doesn’t catch the eye, it may never reach the customer’s hands. Let’s say I create an edible product that’s 100% organic and incredibly beneficial for health. It could add years to someone’s life. But if I don’t invest in attractive packaging, will people pick it off the shelf? Unlikely. People are drawn to what they see first—only then do they explore what’s inside.

Now think about life. How many times have we felt unheard by our children, or ignored advice from our parents or elders? Often, the problem isn’t the message but the delivery. We may speak from a place of love, concern, or wisdom—but if our tone is harsh or the words feel sharp, the message is lost.

People don’t always remember what you said. But they always remember how you made them feel. So yes—the content matters. But so does the packaging.

What is one relationship that could improve if you changed your communication style?